This was my first Prime day as an affiliate marketer and I am happy with the results. As promised, I am going to share everything I did to make $1000+ on Prime day 2017. You can apply the same tips for any other upcoming sales including Black Friday.
As always, I am not going to share any URLs in this article. If you believe you can’t learn without seeing the websites under discussion, you just can’t.
To avoid any confusions, I’d like to make few things clear for you.
There were a total of 3 websites and 2 Amazon accounts that were involved on Prime day. Website 1 brought in the major amount of sales and it was using Amazon account 1. The websites 2 and 3 were using Amazon account 2. Reasons these websites use different Amazon accounts is because the website 1 is co-owned by another partner as well, so I am using their account.
Website 1 (Amazon Account 1) – $16,253 in Sales
Websites 2,3 (Amazon Account 2) – $7,313 in Sales
There are two major things that I did and I am going to explain in detail.
1. Benefit from Existing Traffic
I had ~150 daily visitors on website 1, ~200 on website 2 and less than 100 on site 3. Your main goal on prime day should be to make maximum people click on your affiliate links. Once a user has clicked your link to Amazon, your job is done. Almost everyone has something in cart on prime day and the chances of people buying through your links are high. So make sure your goal is make maximum people click on your affiliate links.
So I came across a post in a FB group, The Cloud Living Community, where Rahul Yadav, a very active group member shared a previous year post from Will Blears. The post had some useful tips on how to maximize your earnings on Prime day. Of all tips, there was one that said to use a Hello Bar or some other sticky bar on your website directing your visitors to Amazon deals page.
I went ahead and designed a sticky bar but with some added creativity. I added a countdown timer in an attempt to leverage scarcity marketing. It turned out really well and I am going to explain how I did it.
Luckily, I had membership of Thrive Ultimatum. It’s a scarcity marketing plugin for WordPress that boosts your conversion rates. And you don’t really need to be a tech geek to implement this. It’s as easy as it gets. Simple drag n drop builder and you can setup a beautiful countdown timer within 5 minutes.
Here is what I did:
When Do I Start Displaying the Countdown Timer?
My timer didn’t start appearing on my website when prime day started. It was actually already there before prime day began; 10 hours before Prime day to be exact.
I just didn’t want to lose the traffic day before Prime day. So any clicks in those 10 hours might still help me grab commissions on Prime day sales in the first 14 hours. (24 hours cookie). I basically had a separate countdown timer for pre-prime day hype that said something like this:
2. Drive More Traffic
There was no SEO involved in driving the extra traffic on Prime day. 100% traffic was social acquired through different platforms that I am going to explain below.
But let’s take a look at Prime day traffic:
See that sharp curve? My regular daily traffic is 150-200 visitors on average whereas the website received around 5000 sessions on Prime day. More than 70% of traffic came through social platforms. Take a look.
And here is a real-time traffic snapshot I was able to capture:
What Pages Did I Create?
I had no idea about how prime day deals work. At first, I simply created a page with best deals that I thought I’d update when Prime day starts.
But when it started, I realized most deals are lightning deals i.e. they last for 3-4 hours only. So I changed my strategy and tried to find deals that were going to last till end of Prime day or atleast 12 hours.
I went ahead and created a new deals with page. That was it about creating content. Next is leveraging social platforms to drive traffic to these pages.
Promoting on Social Platforms
One of the products I was promoting has a dedicated group on Facebook with more than 400k members. And luckily, they do allow posts with affiliate links. This was a major win and traffic from this group was totally surprising. I shared my post in some other groups as well which also helped.
Reddit is the 9th most visited website in the United States (Source). I already knew a lot of bloggers leveraging this platform to drive traffic but never gave it a try. So on Prime day, I dropped my link in a couple of sub-reddits and results were amazing. 729 sessions through reddit. There are a lot of sub-reddits related to prime day deals as well where you can post your links.
102 sessions came through Stumbleupon. All I did was submitted my link on Stumbleupon. Your page is initially displayed to 3-4 visitors and the more thumbs up it receives, the bigger audience it reaches. So you need to create a deals page that people find interesting.
Just like Prime day, you can use same tips to benefit from some of the biggest sales of the year including Black Friday and Christmas sales. Let me know if you’ve any questions.