Regardless of whether you’re a newbie or a veteran blogger, it’s important to create content consistently. But turning the black canvas, the white screen, the blinking cursor, and ideas into content that converts, engages, and attracts can be terrifying at times. Moreover, the process can prove to be time consuming and challenging.
All-in-all content marketing can be tough work. To combat this, I’ve compiled a list of some tried and tested techniques proven to assist any blogger get content ideas for their blog.
1. Reader Survey
Surveys are an excellent way to gather information from your loyal readers. This can be done by sending a survey asking them about what they think makes for an interesting read, or which one would not. To do this all you need is to create the survey using, say, Google Forms and thereafter sending it out via social media, a newsletter, or through your blog.
On the survey form, you may decide to have multiple choice questions covering a predefined set of topics, or you could also make open-ended questions that require your readers input. The number of responses obviously depends on the size of your readership.
Established bloggers may have an upper hand thanks to their huge readership base. But even if you’re just starting out as a blogger and are lucky enough to get a couple of responses, that would be enough to generate some content ideas for your next post.
2. Facebook Groups
Over the last couple of years, Facebook groups have experienced an exponential growth in popularity. Which becomes resourceful for bloggers looking to learn, connect and grow their blog.
Besides, Facebook groups are a rich source of information for bloggers looking to find fresh writing ideas. More and more people are turning to Facebook to get solutions to their problems in areas like pet care, graphic design, gardening etc.
Irrespective of which niche your blog belongs to, you’re sure to find the perfect Facebook group that you can join to find fresh blogging ideas.
Once you have found the Facebook group, just scour through the questions people are seeking answers for and jot them down for content ideas.
3. Google Keyword Planner
The power Google’s Keyword Planner has for bloggers looking for fresh content for their blogs cannot be understated. It is completely free for anyone and the only thing required before using it is signing up.
The tool works by doing detailed research on the keywords being searched for. Furthermore, it has important search parameters that you can tweak to your advantage to get the most relevant results.
The results from the search can generate dozens of amazing content ideas. In addition, the tool also gives an overview of the number of searches conducted per month from people searching the keywords on Google.
4. The Web
The web is a brainstorming technique almost every person has used before, especially in their schooling years when they needed to connect different topics together or come up with essay ideas. The concept is a no brainer. Search for a couple of ideas, then branch out further to related sub-ideas.
For example, you might begin by searching for topics like “content marketing” and then you could branch out to “calls-to-action,” “voice and tone,”, and “SEO.” Moreover, you could continue digging deeper to get even more ideas. From “calls-to-action” you might get topics like “mid-post conversion,” “free offer,” or “pop-up.”
5. Re-purpose Previous Content
Refreshing old content can be a good way to spare yourself the difficulty associated with coming up with new content from scratch. Several ways can be used to create new content from what was written before.
To begin with, look at the posts that have received the most social media shares, comments, and views by using Google Analytics.
If that post was something like “tips to make your home more energy efficient in 2017,” you could consider writing an updated version for 2018.
Secondly, you could also write a sequel. For example, if you wrote about off-site SEO, you could extend the coverage to on-site SEO. Again, you could add a new perspective if you wrote an article that was only targeting one audience.
No matter which niche your blog belongs to, one thing almost-always remains constant – competition. If you find yourself hitting dead ends in terms of ideas, you could take a look at what your competition is doing. Even before you begin blogging, it is always a good idea to keep a list of competitors in the back of your mind.
Check their social accounts and their blogs to see what they have been up to. You can begin by examining what kind of content has been popular and checking whether you’ve covered that topic before or not. If not, then that could be an idea for you to pick up and provide an in-depth coverage. Remember, the idea isn’t to copy paste, but rather to take inspiration to come up with content that has even more depth.
Having a newsletter for your blog is invaluable. It provides a channel through which you can keep in touch with your audience in real time. Besides, it provides a good opportunity to learn from them.
Setting up a newsletter is simple. Integrate the sign up form in your blog with a list-building software. Examples of tools available for marketers to build their email lists include MailChimp, AWeber, Rafflecopter, and OptinMonster.
Once you have your newsletter set up, you can include a question in your newsletter asking your audience what they would like to learn next or what area they are struggling with. While many people may not reply, those that do reply will provide you with an immense resource of ideas for your next blog topic.
8. Blog Comments
Blog comments can be a treasure trove of ideas for bloggers looking for fresh ideas. Even while some bloggers try as much as possible to cover a certain topic the best way they can, they may sometimes leave readers with more questions than before. So if you do find yourself bombarded with a good chunk of questions from a certain blog post, it could be a clear sign that you need to further elaborate on the topic.
Producing consistent, high-quality content is crucial if you’re looking to have a successful online presence. Using these strategies you should be able to come up with content ideas to keep your blog regularly updated. If you can think of other ideas I’ve missed or have any questions leave a comment below!