Email marketing is still considered a cost-effective way to target your potential customers. Email marketing campaigns should be planned the right way in order to retain subscribers and convert them into customers. Here are some email marketing tips for you in order to get the most out of your email lists:
Email Marketing Tips for Bloggers and Small Business Owners
#1. Offer Free Stuff to Get More Subscribers
Who doesn’t like free stuff? I love it and you too, for sure.
In order to get something from your subscribers, you have to offer something in return. Email is something personal and not everyone is comfortable giving it out on a website they have landed for the first time.
You can turn every single visitor into a subscriber by acting smart. All you have to do is to create a freebie so that visitors can’t resist providing their email. This is one of the best ways to grow list of your subscribers.
#2. Give Your Email a Personal Look
Put yourself in your subscribers shoes. Say you got 10 emails today. 8 from email marketers and 2 from your close friends.
Which one would you prefer to read?
The answer is obvious. Your friends’ emails off-course. Because you like them and trust them.
Having said that, make your email look personal rather a corporate wordy email that no one wants to read. Write as you are talking to one person only.
Your email should not look like another sales pitch. Be friendly and personal in your emails. Be as intimate as you can.
Here is an example of a very good email I received recently after I subscribed for a free eBook: