Email Marketing Tips for Bloggers and Small Business Owners

Email marketing is still considered a cost-effective way to target your potential customers. Email marketing campaigns should be planned the right way in order to retain subscribers and convert them into customers. Here are some email marketing tips for you in order to get the most out of your email lists:

Email Marketing Tips for Bloggers and Small Business Owners

email marketing tips

#1. Offer Free Stuff to Get More Subscribers

Who doesn’t like free stuff? I love it and you too, for sure.

In order to get something from your subscribers, you have to offer something in return. Email is something personal and not everyone is comfortable giving it out on a website they have landed for the first time.

You can turn every single visitor into a subscriber by acting smart. All you have to do is to create a freebie so that visitors can’t resist providing their email. This is one of the best ways to grow list of your subscribers.

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#2. Give Your Email a Personal Look

Put yourself in your subscribers shoes. Say you got 10 emails today. 8 from email marketers and 2 from your close friends.

Which one would you prefer to read?

The answer is obvious. Your friends’ emails off-course. Because you like them and trust them.

Having said that, make your email look personal rather a corporate wordy email that no one wants to read. Write as you are talking to one person only.

Your email should not look like another sales pitch. Be friendly and personal in your emails. Be as intimate as you can.

Here is an example of a very good email I received recently after I subscribed for a free eBook:

Good Email Example- email marketing tips

#3. Include a Convincing Subject Line

Most of the people would decide, whether or not to open an email, by looking at subject line. Having a compelling subject line increases the open rate of your emails.

Your subject line should convey the idea of the content of your email at first glance. Interesting subject lines always grab reader’s attention at first place. Short and sweet subject lines always convert more as compared to long wordy subject lines.


These are only a few email marketing tips and there is a lot that still needs to be done at your end. However, try your best to make your emails look as simple as possible. If you know any other email marketing tips for small businesses, feel free to share in the comments section below and I would love to feature your voice in this article.


  1. Mash June 14, 2016
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