Email marketing is still considered a cost-effective way to target your potential customers. Email marketing campaigns should be planned the right way in order to retain subscribers and convert them into customers. Here are some email marketing tips for you in order to get the most out of your email lists:
Email Marketing Tips for Bloggers and Small Business Owners
#1. Offer Free Stuff to Get More Subscribers
Who doesn’t like free stuff? I love it and you too, for sure.
In order to get something from your subscribers, you have to offer something in return. Email is something personal and not everyone is comfortable giving it out on a website they have landed for the first time.
You can turn every single visitor into a subscriber by acting smart. All you have to do is to create a freebie so that visitors can’t resist providing their email. This is one of the best ways to grow list of your subscribers.
GetResponse is the Best Email Marketing Tool for bloggers and small business owners.
Try it for Free Now#2. Give Your Email a Personal Look
Put yourself in your subscribers shoes. Say you got 10 emails today. 8 from email marketers and 2 from your close friends.
Which one would you prefer to read?
The answer is obvious. Your friends’ emails off-course. Because you like them and trust them.
Having said that, make your email look personal rather a corporate wordy email that no one wants to read. Write as you are talking to one person only.
Your email should not look like another sales pitch. Be friendly and personal in your emails. Be as intimate as you can.
Here is an example of a very good email I received recently after I subscribed for a free eBook:
#3. Include a Convincing Subject Line
Most of the people would decide, whether or not to open an email, by looking at subject line. Having a compelling subject line increases the open rate of your emails.
Your subject line should convey the idea of the content of your email at first glance. Interesting subject lines always grab reader’s attention at first place. Short and sweet subject lines always convert more as compared to long wordy subject lines.
These are only a few email marketing tips and there is a lot that still needs to be done at your end. However, try your best to make your emails look as simple as possible. If you know any other email marketing tips for small businesses, feel free to share in the comments section below and I would love to feature your voice in this article.
Great tips! subscription is something that I am looking at to add to my blog. What kind of freebies do you mean?
Giveaways. Could be anything your potential reader needs and would love to get it for free. Say I write about blogging and SEO and my readers are bloggers who want to be a better blogger and improve their blog traffic. I might offer them an SEO checklist for free or maybe an ebook containing actionable tips to build traffic 🙂
Ah! I see 🙂 Thanks! i think this is a great tip!
Great tips! Any suggestions on which type of content we can offer for free if our site is something food/health related?
Maybe a mouth-watering recipe, people are craving for 😉
Thanks for the info! To be honest I had no idea about email marketing. Now I feel dumb for not asking about it lol!
Thanks! This is timely information for me, because I am about to start an email subscriber list for my blog.
Aqib, thanks for sharing this. I still haven’t put that call to action on my site. I don’t subscribe to any bloggers sites because I get so much spam already. With millions of blogs online, that’s a lot of subscriptions. I’d like to know how having an email list of subscribers will ultimately help our blogs. Is it simply to retain readership or am I missing the whole point? Also, my niche is mom/family travel. What sorts of freebies should I be offering? Thanks!
You are actually missing the whole point. People still subscribe to the websites where they find useful content. Talking about freebies, offer them something they desperately need. It’s a bit hard to find for your niche though, still there are a lot of things you can do. The best tip I can give is to follow some famous blogs similar to your niche. Observe how they are getting subscriptions and what freebies are they offering, if any. You will get an idea 🙂
Great tips. Now I should really get into email marketing and stop ignoring the obvious benefits… What tools should I try? Is there one tool that I might need? Or several? I keep hearing about software such as Mailchimp or GetResponse. I’ve heard that the first one is not exactly free if you have a lot of subscribers?
You must pay attention to email marketing if you are serious about your blog. Talking about tools, no tool is free when you have a lot of subscribers. A lot of subscribers mean more chances to make money. The first thing is to collect emails. I personally use Bloom from Elegant Themes. You can get it here: https://aqibnazir.com/recommended/elegantthemes/
For sending out emails, I won’t recommend you buy something even when you don’t have subscribers. You can start for free with MailChimp until you reach 2k subscribers.
Hope that helps.