7 Tips for Using Instagram to Grow Your Business

People across the globe are using Instagram. It has made it very easy for people to take pictures and share them with their friends and family. Many people enjoy sharing their pictures with the world. That said, apart from networking, you can use this social network to market products and services very effectively and efficiently.

Over the past couple of years, Instagram has proved to be a great promotional tool, let’s take a look at a couple of tips how you can use it to the benefit of your business.

1. Tell a Story

As they say, “a picture is worth a thousand words”, pictures are the soul of this platform. If you are using the platform for marketing purposes, it is essential to understand that posting random pictures doesn’t work. The pictures don’t need to be very professional but the key is to have the pictures highlight the important aspects of your products.

You can also use videos for promotional purposes on Instagram. You can create and share videos of your business. For some, videos are more appealing than pictures and texts.


Use the medium to tell a story and get your targeted customers hooked. Tell them your brand story and upon what values is your business based on. It helps them connect with you and in return enhance your sales.

2. Focus on Quality, rather Quantity

To improve your visibility on Instagram, you must make sure that you post unique media on your feed. When necessary, employ professionals for industry tested advice and/or assistance. However, that doesn’t say you can’t use a good camera to take pictures yourself.

Carefully and effectively use this tool for your marketing campaigns to build your brand on Instagram.

3. Use Hashtags

hashtagNot only on Twitter, hashtags are very much relevant on Instagram. You need them to interact effectively with your clients. With their help, you can make your content easily searchable.

Well-crafted hashtags can create a viral effect, which could be very beneficial for your business. You can also make use of trending hashtags related to your product in order to magnify the effects.

Also, you could craft branded hashtags for a unique customized experience. Using branded hashtags for your promotional campaigns will help you spread your campaigns far and wide. After the campaign you can leave your customers with a unique hashtag to share with their circles.

4. Be Friendly

While executing your social media marketing campaigns, you must understand that Instagram has garnered a community of people with varying ideas, backgrounds and emotions. Make sure that you are friendly with everyone and appreciate the time they spend on your feed trying to connect with you. Always make sure to be friendly with your customers for the sake of your brand.

5. Be Active and Consistent

Activity draws users to feeds on Instagram. Post at least once a day to keep the feed updated. It will ensure that your customers will stay updated with the latest happenings. Try to switch things up and experiment posting updates at varying times every day, you will learn the best time to get better customer engagement.

Being consistent is very crucial to any Instagram marketing campaign. By being consistent and developing a theme for your Instagram feed, it will help you enhance customer experience. You can train your customers as to what to expect from your feed.

6. Link your Social Accounts with Instagram

Connect Instagram with other social networks to enhance your marketing power by manifold. For instance, with an Instagram tab on your Facebook, you can share your deliver your Instagram posts to your Facebook followers and increase your reach a lot.

social networks tree

7. Connect with your Audience

Staying in touch with your customers is vital if your business is targeting a small market. You can start by showing your customers that you value their feedback by incorporating it into the future iterations of your products and services.

Start a discussion, reply to their comments and engage them to know what they like and what they don’t. This will improve their interest in your brand and significantly help you branch out and develop more innovative products and services. If effectively engaged, your followers on Instagram can significantly influence the success of your organization, it would be a mistake to underestimate them.

While Instagram can still be used for socializing with your friends and loved ones, it is a really good tool for your marketing campaigns. Using Instagram properly can enhance your brand’s visibility and ultimately increase sales driving revenues. Incorporate the tips into your Instagram marketing campaign to achieve success.

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