New Mobile-First Free Social Commerce Explodes in India

We recently discovered a new marketplace where anyone can buy and sell internationally for free.

The world’s biggest free social commerce, has grown rapidly in India in the last year and since April 2016, released a brand new mobile-first platform.

The company was created back in 2013 and since then has established more than 1 million products on their platform, mostly from India but also Europe and the USA. lets you sell anything legal on their website, from accommodation rentals, to jewellery, to men’s shirts.

Since the beginning went international and is explicitly made for global business. Their credit system, EZB Coins, make it possible to make safe and transaction-free international payments. Any offers posted on can be sold without fees or even the use of money. This feature is especially interesting for export driven emerging markets such as India.

Mobile First Free Social Commerce WebsiteExebee mobile-first free social commerce

The goal with the new website is not just to simplify the trading process, but also to work with the conditions in the Asia-Pacific and mainly India. India is a huge emerging market with many native expats living all over the world. The Indian products are in demand internationally and this is where comes in.

Rather than working on an app strategy, decided to go straight to mobile-first.

“Social media interaction and communications are the main features of the platform, which makes the connection with the internet inevitable.” states Ossian Vogel, Co-founder of

Many other platforms such as Flipkart and Myntra now roll-back their app strategy for the same reason.

“A website should work on all devices. As simple as it sounds and as difficult it is. The advantage of mobile first development lies in the shortage of space owners have. This forced us to optimize each step and keep everything as clean, light and simple as possible. Ultimately, this offers a lot of advantages, not only for those on mobile, but also for desktop users.”

You can check out the free marketplace for yourself and also learn more  about online selling and tips for being successful on the platform in their online magazine.

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