Schema markup is one of the least used optimization technique for SEO. It is one of the most powerful tools as well. To cut the long story short schema markup helps you boost your website or specifically your business in the SERPs (Search Engine Result Pages). Well, the only catch is to know which websites can use schema markup and how it will help you in SEO. But first, let’s start with what actually Schema markup is.
What is Schema Markup
Schema markup is just a code (semantic vocabulary) that you need to put on your website that will help the various search engines like Google, Yahoo, and others to return more informative results for your lead customers or general Search engine users.
Well, if you have used rich snippets, you will know what Schema markup exactly is.
Now let’s understand how actually Schema markup works and how it is different from the regular coding we do for the search engines to fetch our data and how search engine algorithms are using the Schema marked data. Below are some facts about schema markup:
To be precise, Schema markup will not only help you index your data to the search engine but also help the search engine recognize what that data means and what the particular text is all about. Like, once you register your page with schema markup with search engines, and if that page is an article, the search engine would be aware which is the title, who is the author of the article and which part is the body of the article. You can also highlight different points and make search engine display that text only. Thus, Schema will make search engine understand your text and what exactly the data entered in your CMS means. Thus, search engines are pretty much aware of the authenticity of the data and will provide a higher ranking to your content than that of the other data.
Let’s understand this in the language of Schema.org the website:
Most of the webmasters are aware of the HTML tags on their pages. Usually, the task of HTML tags is to tell the browser how to display their information inserted in the tag. For example, <h1>Doctor Strange</h1> tells the browser to display the text string “Doctor Strange” in a heading 1 format. However, this HTML tag will not give any further information about what that text string actually means — “Doctor Strange” could refer to the upcoming marvel movie, or it could refer to a title of the brand—and this makes it difficult for search engines to understand relevant content for a user.
When you use Schema markup, it codes the semantic vocabulary in the microdata format. Webmasters or developers don’t have to learn any new coding for this, Web pages that contain markup still use HTML only. The only difference is now after adding bits of schema.org vocabulary, the HTML is in Microdata.
Does it Help Your SEO
Well, the answer is yes. The schema markup was developed by the joint effort of Google, Yahoo, and Bing, so it works fine for all of them and this covers almost 98% of the web. So it is pretty useful for all the search engines. Schema is also referred as the Virtual Identity of the business. Because search engines display all the necessary information regarding the business i.e. what is the business, what are the services or products, cost, benefits everything. It was developed for users and once the users are clear about our services, it is almost half work done for the SEO guys. Now, the question that remains is what sort of business or organizations can use Schema markup, well to break the bubble, the schema is only available for the following businesses or the websites that contain following things in it. With Schema Markup, you can gain higher ranking in the SERP for following content or web pages:
The Data markup is available for
- Local businesses
- TV episodes and ratings
- Book Reviews
- Software Applications
But these are very wide categories and your website can at least relate to one of it, you can capitalize on events and articles for your service and that will help you gain more business as we know content is the ultimate tool to generate leads for your business. So directly as well as indirectly, Schema markup will help you attain a higher rank in the SERP than that of the results that are not marked. There was one study regarding this which concluded that the web pages with schema markup were at least 4 ranks higher than that of the ones that were not marked. Thus, it is a great opportunity for you to get your website or your client’s website higher in SERP. According to Google Search Metrics, only 30% of the websites are using Schema markup and the rest don’t. Thus, you have a chance to get ahead in the competition as soon as possible.