Google is constantly improving the quality of its Search Engine Results Page (SERP), pushing algorithm updates (more recently Penguin and Possum) that keep both SEO and PPC experts on their toes. The prime focus of Google right now is to deliver the most relevant, valuable content to search users who need it the most.

Why You Need to Combine SEO and PPC

Because of the ever-more-sophisticated search algorithms used by Google, it is no longer feasible for a company to employ SEO and PPC experts who reside in separate silos. In order to maximize efficiency of both their organic and paid search campaigns, companies need to bring their SEO and PPC teams together. Not only will this almost-always lead to an increase in conversions, but it will provide you with more useful insights into the way search users interact with your content as a whole. 

To dig down deeper, I reached out to some industry experts. Here is what Hari at Hari Menon Digital had to say:

Google is on a quest to better align its search listings with consumer objectives by delivering the most relevant and valuable content. While this is obviously good news for search consumers, it means that SEO strategists have to constantly come up with new ways and techniques to make sure that their listings are in prime spots.

Because of this, it is absolutely necessary to combine your SEO and PPC efforts to maximize traffic and conversion opportunities. If done the right way, you will notice a meaningful increase in both your organic traffic and paid ad clicks.

So, how do you accomplish this successfully?

Share Keyword Data Between SEO and PPC Teams

Keywords are at the very core of any successful SEO or PPC campaign. Without the right keywords, you have little hope of getting much attention from search users.

For PPC, keywords are generally chosen which are known to generate the maximum amount of CTR from the most relevant consumers.

For SEO, keywords are generally chosen which convey the most accurate information about the business but also align with search user objectives.

Both PPC and SEO teams conduct keyword research that aligns with their target audience’s objectives.

In order to maximize efficiency and to convey a unified company image, SEO and PPC teams should absolutely share keyword data which allows them to keep on top of what the company wants to be for the customers. Of course this is more efficient, but it also helps project an image of trustworthiness which can lead to an increase in conversions.

Think About the Bigger Picture

Make an effort to run PPC campaigns that are aligned with your organic search listings. If a user searches for your products or services and finds that your organic search listings are displayed right next to your ad listings, it conveys an image of authority and dominance.

It means that as a company you’re investing to keep on top of your competitors.

Remember, it’s very common for competitors to run PPC ads that target your keywords, and in doing so their ad might display right next to your organic search listing.

Share PPC and SEO Reports / Data

Results from an SEO campaign can take a while to show up, and as such it can be hard to drive meaningful decisions based on organic search data alone. On the other hand, your PPC campaign will start showing results in a much shorter period of time, if not immediately.

Thus, from the data gathered from your PPC campaigns, you can start to make future adjustments to your SEO strategy much more confidently, as you have data that comes directly as a result of real-world decisions and consumer interactions.

Ultimately, the objective of combining SEO and PPC is not to have the same people performing the same tasks. Rather, it is to increase awareness, maximize efficiency and to drive more conversions by sharing critical data.

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Keyword research is integral to every aspect of your internet marketing efforts. This can’t be emphasized enough.

Even if your campaign has already generated a respectable amount of conversions, you simply cannot rest on your laurels. You need to sustain that growth. Without solid keyword strategies in place, there’s always the risk of your business going kaput.

If you want your online business to thrive, you have to use every available resource and tool that can give your brand a leg up in the competition.

Towards that end, you have to use SEO or Search Engine Optimization to your advantage. This means being on the constant lookout for well-targeted keywords that match the search intent of your audience.

Here are the 4 excellent keyword strategies that will optimize your conversion rates.

1. Focus on Long-tail Keywords

If you want to boost your site’s conversion rate, you’ll do well to pay more attention to long-tail keywords in your SEO campaign.

Nearly everyone who does keyword research knows this already, but it’s worth emphasizing on account of how search engines are becoming more personalized every year.

So the same rule applies. If you want your site to rank high, you have to expand your “seed keywords” into long-tail variations.

Obviously, long-tail keywords are less likely to be used as search terms in search engines. On the flip side, longer and more specific phrases will face lesser competition, which will drive more conversions in your SEO campaign.

Figuring out which variations of keyword phrases are likely to ramp up your conversions is where the real challenge begins.

Fortunately, there are numerous online tools that can help you generate hundreds of long-tail keyword variations using a seed keyword. One such tool is Ubersuggest.

Using Ubersuggest is so easy even a child can do it. Just go to the website and enter your seed keyword into the empty field.

After you click “Look Up,”  you’ll be instantly taken to a comprehensive results page showing hundreds of long-tail keyword suggestions, along with their corresponding Search Volume, CPC, and level of competition (Competition).  It’s pretty straight-forward, as you can see below.

That amount of data helps you make better and informed decisions as to which keyword phrases are likely to increase your conversion rates.

Search Volume, for example, allows you to assess the popularity of certain keywords. CPC (cost per click), on the other hand, can determine the profitability of keywords in PPC campaigns.

Lastly, Competition lets you check each keyword phrase’s competitiveness on a scale of 0 – 1.0. For small businesses, choosing keyword suggestions with a competitiveness rating of up to 0.4 is most recommended.

Taken together, these metrics offer an extensive overview of the possible keyword strategies that will drive qualified visitors to your website.

2. Find Keywords With Commercial Intent

If you want to draw conversions in your marketing campaign, you have to take into account the intent behind visitors’ searches.

The goal here is to drive the right traffic, which you can do by attracting prospects who are likely to engage in a transaction, whether to buy a product, sign up for a service, or any other activity that may lead to an actual sale.

You can pull this off by using commercial intent keywords. As the term itself implies, these are keywords frequently used for transactional searches.

Let’s say you’re selling offering cleaning services. In this case, you can enter the words “cleaning services” in the search field.

As you can see in the screenshot above, “Commercial cleaning companies” has 1,900 searches every month with a competitiveness rating of 0.46.

Sounds promising, right? Not so fast.

For all you know, users using those keyword phrases in search queries might only be looking for employment opportunities. Maybe a big chunk of them are thinking of starting a cleaning service themselves.

By going this route, you may attract a lot of visitors to your site, but they will not necessarily lead to more conversions.

If you want to secure conversions, you need to include transactional keywords such as “buy,” “discounts,” or “for hire” — just to name a few.

Ubersuggest allows you to incorporate commercial intent keywords into your search by using the “Keyword Filter” feature on the lower left portion of the results page. See how it works below.

By entering transactional or buying terms into the field, you should be able to get keyword suggestions targeted for purchase intent.

Other buying terms you can use to target action-based keywords include:

• Buy
• Purchase
• Cheapest
• Where to buy
• Cheapest
• Low cost
• Etc.

3. Find Local Intent by Picking Local Keywords

If you’re running a local business, you need to take into account local intent in your keyword research.

In fact, according to a report by Brandsource, 75% of local searches result in a store visit while over 25% result in purchases.

The best way to draw local traffic to your site, of course, is to localize your keyword research.

Thankfully, Ubersuggest makes it easy to generate keyword suggestions that are relevant to local searchers. After entering the seed keyword in the search field, just specify the language and location from the drop-down menu on the right.

So if you’ve got a chimney sweeping business in Canada, for instance, you can enter “chimney sweeping” as your seed keyword and then specify “English/Canada” as your area of localization. After clicking “Look Up,” your screen will appear like this:

If you select the default setting (“English – United States”), your results will look something like this.

You’ll notice that the keyword suggestions generated in both instances are almost similar except for the results in the Search Volume, CPC, and Competition categories.

What these results prove is that keyword phrases that perform well in one locale may not be profitable in another, which only goes to show how essential it is to employ localized keyword research in your SEO strategy.

4. Be Mindful of Keyword Seasonality

Are you keeping track of seasonal trends that influence your website traffic? You should. After all, seasons can directly impact customers’ purchasing behavior.

To bring home the point, NRF reports that the Christmas holidays resulted in sales amounting to a whopping $655.8 billion last year.

As an SEO marketer, it is in your best interests to get a piece of that pie. And you can do exactly that by incorporating keyword seasonality into your overall keyword research strategy.

For example, let’s try the keyword phrase  “family Halloween costumes.”

From the screenshot above, you’ll notice that the keyword we entered has a competitiveness rating of 0.33 and an average search volume of 22,200. That’s a potential SEO goldmine right there.

Now by hovering your mouse over the graph to the left of the monthly search volume, you’ll notice that majority of the searches were made on August through October.

Clearly, there’s a huge spike of searches for “Halloween costume ideas for toddlers” during these months. And you’d do well to capitalize on this seasonal trend by employing those keywords, and the variations thereof,  in your SEO strategy.

Of course, Halloween is only one season among many. By incorporating keyword seasonality in your SEO strategy, you’ll be giving your business a significant boost in ROI for the entire year.

Conclusion

There are no two ways about it: keyword research is essential to any successful online marketing campaign. Without it, you can’t hope to sustain a competitive edge in the marketplace.

In employing the keyword research strategies mentioned above, it’s equally important that you never lose sight of the big picture — and that is to target interest and intent. In the final analysis, keyword research is the foundational strategy that forms the basis of your SEO campaign.

The post 4 Surefire Keyword Research Strategies that Will Get Higher Conversions appeared first on AQIBNAZIR.COM.

Schema markup is one of the least used optimization technique for SEO. It is one of the most powerful tools as well. To cut the long story short schema markup helps you boost your website or specifically your business in the SERPs (Search Engine Result Pages). Well, the only catch is to know which websites can use schema markup and how it will help you in SEO. But first, let’s start with what actually Schema markup is.

What is Schema Markup

Schema markup is just a code (semantic vocabulary) that you need to put on your website that will help the various search engines like Google, Yahoo, and others to return more informative results for your lead customers or general Search engine users.

Well, if you have used rich snippets, you will know what Schema markup exactly is.

Now let’s understand how actually Schema markup works and how it is different from the regular coding we do for the search engines to fetch our data and how search engine algorithms are using the Schema marked data. Below are some facts about schema markup:

To be precise, Schema markup will not only help you index your data to the search engine but also help the search engine recognize what that data means and what the particular text is all about. Like, once you register your page with schema markup with search engines, and if that page is an article, the search engine would be aware which is the title, who is the author of the article and which part is the body of the article. You can also highlight different points and make search engine display that text only. Thus, Schema will make search engine understand your text and what exactly the data entered in your CMS means. Thus, search engines are pretty much aware of the authenticity of the data and will provide a higher ranking to your content than that of the other data.

Let’s understand this in the language of Schema.org the website:

Most of the webmasters are aware of the HTML tags on their pages. Usually, the task of HTML tags is to tell the browser how to display their information inserted in the tag. For example, <h1>Doctor Strange</h1> tells the browser to display the text string “Doctor Strange” in a heading 1 format. However, this HTML tag will not give any further information about what that text string actually means — “Doctor Strange” could refer to the upcoming marvel movie, or it could refer to a title of the brand—and this makes it difficult for search engines to understand relevant content for a user.

When you use Schema markup, it codes the semantic vocabulary in the microdata format. Webmasters or developers don’t have to learn any new coding for this, Web pages that contain markup still use HTML only. The only difference is now after adding bits of schema.org vocabulary, the HTML is in Microdata.

Does it Help Your SEO

Well, the answer is yes. The schema markup was developed by the joint effort of Google, Yahoo, and Bing, so it works fine for all of them and this covers almost 98% of the web. So it is pretty useful for all the search engines. Schema is also referred as the Virtual Identity of the business. Because search engines display all the necessary information regarding the business i.e. what is the business, what are the services or products, cost, benefits everything. It was developed for users and once the users are clear about our services, it is almost half work done for the SEO guys. Now, the question that remains is what sort of business or organizations can use Schema markup, well to break the bubble, the schema is only available for the following businesses or the websites that contain following things in it. With Schema Markup, you can gain higher ranking in the SERP for following content or web pages:

The Data markup is available for

1. Articles
2. Local businesses
3. Restaurants
4. TV episodes and ratings
5. Book Reviews
6. Movies
7. Software Applications
8. Events
9. Products

But these are very wide categories and your website can at least relate to one of it, you can capitalize on events and articles for your service and that will help you gain more business as we know content is the ultimate tool to generate leads for your business. So directly as well as indirectly, Schema markup will help you attain a higher rank in the SERP than that of the results that are not marked. There was one study regarding this which concluded that the web pages with schema markup were at least 4 ranks higher than that of the ones that were not marked. Thus, it is a great opportunity for you to get your website or your client’s website higher in SERP. According to Google Search Metrics, only 30% of the websites are using Schema markup and the rest don’t. Thus, you have a chance to get ahead in the competition as soon as possible.

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When it comes to conversion and sales for your e-commerce site, the more efficient your optimization strategies are, the better of you will be. Ultimately, it is all a numbers game as the viability and profitability of your e-commerce store depends on how better you are at not only getting more clients to visit your website, but by getting them to buy more. While most strategies focus on content marketing, social media marketing, PPC, and SEO, conversion optimization is even more important as it encourages customers to buy after visiting.

How to Boost Your Sales and Conversion Rates for Ecommerce Site

Here are five simple ways to enhance your conversions and sales for a more profitable e-commerce store:

1. Use Effective Product Images

I am certain that you have heard it said many times how important it is to have good product images for your e-commerce store. The advice remains relevant, and it is highly unlikely that it will change anytime soon. Consumers have a tendency to attribute the quality of product to image and so having bad product images will make the harder to move inventory. Buying products online is all about trust, and you cannot expect a consumer to buy your products if your pictures look like a 1980s photograph scan. You need to either get a professional photographer or learn to take better quality pictures. Additionally, ensure that you optimize your images for SEO and save them correctly to ensure they load fast and do not slow down your website’s loading speeds.

2. Call to Action buttons

A lot has been said about the call to action (CTA) buttons including their size, position, and color. However, an essential thing you can do to enhance sales conversions is to ensure that your buttons are;

3. Build Confidence and Credibility in your Store

Unless you are eBay or Amazon, customers will be reluctant to buy without first being confident if they can trust your site. However, with a few tweaks that you can borrow from the big e-commerce retailers, you can enhance the confidence and trust that customers have on your e-commerce site. Some of the simplest tweaks that you can make include showing a purchase summary and displaying a progress indicator during the buying process. Another simple tweak that you can make is securing transactions through SSL encryption and displaying such security credentials on the checkout pages.

4. Split Test Relentlessly

You will not be privy to how much business you are leaving on the table unless you are ready ruthlessly split test your landing pages. Like it or not, the clientele for your products have unique tendencies and preferences that may or may not work for you even if they are effective when employed by the competition. The only approach to finding out what works with your audience is to split test until you find the best-converting formats. Some split testing/AB testing tools that you may try out include Lead Pages or the good old Google Analytics goal conversions tab and experiments.

5. Better Product Description/Improve Copy

While the Internet is a visual medium, when it comes to your e-commerce store, the written word is more important in making that all-important sale. The way you write your product descriptions should not only be about SEO but should also describe the features and benefits, and Call to Actions significantly affects your conversion rate. An effective product description/sales copy leads with benefits but also includes features and specifications. Different e-commerce verticals will typically require different techniques depending on target demographic, brand image, and product on sale. The differentiation is one of the reasons why you need to split test relentlessly until you find copy that converts best for your store.

Your conversion rate is one of the most vital components of your e-commerce business and is an important indicator of future sales projections. By implementing these tweaks on your site, you will significantly boost your sales and eventually, the conversion rates.

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SEO is very important to rank higher in search engines. Organic traffic is still considered the best traffic source for a website which can be achieved only by doing better SEO. WordPress(self-hosted) offers great customization features to bloggers especially for those who are not tech savvy. When I say self-hosted, I am talking about WordPress.org and not blogs on WordPress.com. If you already started a blog on WordPress.com and want to move to self-hosted WordPress, you can refer to this guide that helps you migrate to self-hosted WordPress Blog without any downtime. Here is best SEO plugin for WordPress that beats all other SEO plugins available in terms of features and ease of use.

Yoast SEO: Best SEO Plugin for WordPress

Yoast SEO is one of the most popular SEO plugin available for WordPress users. Not only popular, but calling it the Best WordPress SEO Plugin would be a justified statement. In this review, we are going to take a look at the features and use of this plugin.

Why do I Need an SEO Plugin?

There are hundreds and even thousands of websites being created every day. The competition on the internet gets more fierce with the addition of new websites. To rank well among your competitors, you need better SEO of your blog.

There are thousands of websites competing for a single keyword and there is only one appearing at #1 in search results. That is the one with best SEO practices. On-page SEO is not the only ranking factor, but it is one of the major factors that decides your blog rank in SERP.

Yoast SEO is a WordPress plugin developed by Yoast BV and is mainly used for on-page SEO and content analysis. It offers tons of features that allow you to optimize your website and analyze your content. Here are some of the features offered by Yoast SEO that make it best SEO plugin for WordPress:

Content Analysis and Readability

One of the most useful features offered by Yoast SEO is content analysis. Optimizing your posts for keywords is very important and this is what on-page SEO is.  Yoast SEO takes care of on-page SEO for your blog posts.

All you have to do is put your keyword in the “focus keyword” field and then get all those lights green. Thought all green lights suggest your content is good, you should avoid keyword stuffing and un-natural use of keywords inside sentences.

Readability

Yoast SEO now checks for readability of your content as well. It is a very useful feature as content with bad readability is going to annoy readers and content that good readability is definitely going to win hearts of your audience. Some of the metrics used to analyse readability of content include Flesch Reading Ease test, use of active/passive voice, length of sentences and paragraphs, etc.

Creating Titles and Metas

Yoast SEO allows to easily configure title and meta tags for pages and posts on your website. Using this tool, you can easily configure title and meta tags for blog homepage and other pages well. Yoast SEO also allows site owners to configures for taxonomies i.e. tags and categories. You can also noindex your tags and categories if you don’t google to index them.

Duplicate Content Management

This is another interesting feature packaged in Yoast SEO. If you are using content that has been already published on another blog, you can simply “noindex” your post so that search engine doesn’t index it. In this way, you can provide interesting content to your regular readers without letting search engines know that you published it. In simple words, using “noindex” makes sure that search engines don’t index your blog post or page.

Yoast SEO takes care of canonical link elements across the site. This lets search engine understand which content should it index and which to ignore. e.g. Archive pages contain link to your posts. Yoast SEO tells search engine that the posts listed on archive pages are canonical links pointing to original blog post.

Social Sharing Made Easy

Yoast SEO allows to configure open graph meta tags for Facebook and Twitter. Using social sharing settings of Yoast SEO, you can easily configure Title, Description and the Image you want to use for social sharing. This allows you to select different image and descriptions for social sharing for different type of audience.

XML Sitemaps

XML sitemap helps search engines understand the structure of your website. It contains the links that are available to search engines for crawling. When you are using Yoast SEO, there is no need to install any other tool for generating Sitemaps as Yoast has got you covered. Having these amazing features make Yoast SEO an essential WordPress plugin for every blogger.

You can easily create your sitemap at a single click. You can select what you want to include in sitemaps and what not. I would normally include only posts and pages in sitemap. I don’t include media attachments, tags and categories in sitemaps. However, some bloggers recommend including categories in your sitemaps.

Once you have created your sitemap, you can submit your sitemap to Google and Bing by creating an account on Google webmaster tools.

Pricing & Support

Yoast SEO comes in free as well as premium version. Most of the bloggers, including me, use Free version as it does all I need. The ownly downside to using free version is that you won’t get any support. But that isn’t a big deal as there is detailed documentation available plus there are a lot of tutorials available on the internet. This is what makes it best SEO plugin for WordPress as it offers all these amazing features for free.

Download Yoast SEO Free

One of the main feature I like in Yoast SEO premium version is that you can optimize your content for multiple focus keywords. This helps when you are writing well-researched lengthy content. The premium version costs $69/year and can be purchased here.

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The ultimate goal of every blogger is to build audience on their blog. However, there are different strategies to achieve this goal. There are a lot of techniques that could help you increase website traffic fast but there are more reliable and long-lasting strategies as well. Some would go for black-hat techniques that involve use of traffic bots to get organic traffic whereas some bloggers prefer staying clean and adapt white-hat SEO techniques to drive traffic to their blog. If you are getting paid traffic, chances are that your blog will get penalized soon as Google constantly keeps on updating its algorithms to tackle such frauds.

How to drive traffic to your blog the right way

While there exist so many black-hat strategies to drive traffic, there are a lot of ethical techniques that help you get organic traffic to your blog. All it needs is some hard work and more importantly, patience. Blogging demands lots of patience and persistence. Everyone wants to build a passive income source and earn dollars while he sleeps but it’s not as easy as it looks.

Content is King

Experienced bloggers always focus on creating quality content. Content is king, no doubt, but one should also plan to promote that content. If you spend 5 hours on creating quality content but don’t promote it well, that content is never going to get any eyeballs. I would always follow the 80-20 rule which means I spend 20% of my time in creating content and 80% of my time in promoting that content. I am going to share with you some proven strategies that helped me drive insane amount of traffic in my initial weeks of blogging.

The first tip to every newbie blogger is to submit website to search engines specially Google and Bing. This ensures that your website gets indexed faster and above all, you can actually analyze your website performance using Google Webmaster tools. Once you have submitted your website to search engines, you are good to go.

For each article you publish, you must promote it on social bookmarking sites. This will boost your website traffic in the initial days when there is no traffic from search engines. Here is what you should do once you have published an article on your blog.

Pinterest

Pinterest is a social bookmarking site which ranks as the 15th most visited website in the United States. To submit your content on Pinterest, you Pin it using an image, link and description. What changes the game on Pinterest is those beautifully designed images that capture viewer’s attention in first place. Pinterest users (pinners) love vertical pins that are aesthetically designed. If you create good pins for your content, you can grab tons of traffic from Pinterest. Since Pinterest is based on visual content, the design of your pins is all that matters. Another tip to get good traffic from Pinterest is to keep boards organized and write rich description for pins so that they are easy to find.

Reddit

Reddit ranks as the 45th most visited website in the United States. Statistics show that Reddit had 37 Billion page views in 2012. Reddit is very simple to use. There are sub-reddits for various categories. For example, you want to promote an article about iPhone, just find the sub-reddit ‘iPhone’ and submit your link there. The trick is to write a catchy title to your link that grab’s reader’s attention.

StumbleUpon

StumbleUpon is another social bookmarking site that allows you to submit your content. This website is World’s 221st Most popular in the world. A huge number of users visit StumbleUpon on daily basis to discover interesting content. If you think your content is share worthy, you must submit it to StumbleUpon. This will boost your blog traffic and you will see hundreds and thousands of visitors in no time. People who like your content would love sharing it on social media platforms which would ultimately send you some more traffic juice.

There are a lot of other social bookmarking sites as well including Digg and Delicious. If you can’t take much work, just start with these 3 websites mentioned above to drive traffic to your website or blog. There is this simple tip to get tons of traffic from all social bookmarking sites:

Create share-worthy content. Write for humans, and not for search engines.

If you face any trouble while setting up your account on any of these sites, feel free to ask in the comments section below.

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Search Engine Optimization is not just a technique anymore. With so many common SEO mistakes practiced daily by bloggers, it has become a skill which is mandatory if you want to grow in the world of online business and blogging. How many articles are there on internet that promise to bring traffic to your website? Numerous right. However there are few that talk about running a check over what is wrong that you might be doing than just expanding your incoming traffic.

Remember that even bad or moderate SEO techniques can generate traffic on your website. This might excite you immediately. In reality it will bring a serious damage to your website ranking on the long go. In fact websites these days are generating traffic through the use of traffic bots, which has a great potential to damage your blog or website reputation. So it is not wise to run after the website views. What’s more important is to drill down and identify common SEO mistakes that you are doing that can hamper the growth of your online business in one way or the other.

Common SEO Mistakes And How to Avoid Them

I have identified some very common SEO blunders that most of the bloggers and website owners tend to do unconsciously. Remember that working on your SEO mistakes is equally important or sometimes even better than following contemporary SEO tips. Notice that I use the word ‘contemporary’ over here. This has a reason. I often come across many people over internet who have their ‘SEO expert’ hats on. I agree that receiving a word from experienced SEO tycoons does help a lot but it is more important to identify whether these techniques are outdated or not.

1. Stuffing content and meta-tags with keywords

Careful handling of keywords is a must. A violation of this rule makes one of the best example of common SEO mistakes. This phenomena is also referred to as keyword stuffing. People often do this because they ‘think’ that repeating keywords into their articles is going to make it more susceptible to top search results. In reality, it is destroying both your grammar and consequently the user experience on Google. Another area where keyword stuffing is regularly practiced is the meta-tags. Placing long list of keywords with duplication inside meta-tags is a major SEO flaw. So it is advised to place your keywords wisely and make use of synonyms.

2. Use of Article Spinner to generate content

Always remember that content is going to be the heart of your article. Compromising on its quality can lead to  a low pumping of blood to your website. SEO do’s and don’ts also talk about giving maximum attention to content generation according to what the target audience hope to look for. Often people try to dodge time by using article spinner. It is a tool that regenerates the original content by changing words with synonyms. Sounds cool? Only until you hear its disadvantages. These can include use of wrong grammar and low quality content. Together they make a combination that Google hates the most. So you can imagine how much of a bad impact this puts on your website or blog.

3. Leaving out image optimization

Too much emphasis on content creation can get you ignorant on other also important areas. An example of this is the image optimization. Remember that images are clickable and also a source of generating traffic. Google does not read the content inside images but ranks them according to the file names. Hence giving these files a bad name like ‘123.jp’ is going to miss you some good amount of traffic.

Also it is advisable to give your images alt tag and description with focused keywords residing inside both of them. Apart from the usual, try to cut down the size of the images that you use, in case their size is big. You can use EWWW Image Optimizer to reduce image sizes. Cutting down on the file size will increase the load time of your page, as using large sized images can take a lot of load time consequently damaging the user experience of your blog or website. This makes a huge part of the common SEO mistakes.

4. Not utilizing keyword in title and permalinks

I assume you already know the importance of focused keywords and how they carry the main responsibility of ranking your website up or down. I didn’t know how important it is until George Lewington, Director of Opmax and a special friend of mine pointed this out. Every SEO expert knows how to score maximum using the title and the page URL (also known as the permalink). The idea is to simply mold your title in a way that it adjusts keyword inside it. If you fail to do so, even a very well generated content might not get as much hits as the title and permalink could get you.

5. Excessive use of Backlinks without quality content

Backlinks Backlinks Backlinks!!!! One of the biggest SEO mistakes that new bloggers in particular tend to do is creating various backlinks without having support of high quality content. Insert this in your head that backlinks should be qualitative in nature, not quantitative. One quality backlink will be better than various low quality backlinks.

I am sure this was worth a read and is definitely going to help you improve your blog ranking by working on these common SEO mistakes. If you think you committed a mistake and is not listed here, feel free to share your experience in the comments section.

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So now that you are already on the way to driving organic traffic to your blog, you should have learned the importance of link building. For a blog or website to rank higher in search engines, good quality backlinks play a vital role . There are a lot of strategies bloggers have been using to build links for their blog e.g. high pr forum posting sites, high PR guest blogging sites. However, the 2011 Penguin update by Google caused many bloggers to suffer. The bloggers that suffered Penguin update were mostly the one having low quality backlinks to their site or the links that didn’t practice anchor text diversity. Social Network giants including Digg and last.fm also suffered the penguin update, let alone small blogs and websites.

After many of the link building techniques failed because of penguin update, guest blogging is now-a-days one of the top strategies to build quality links to your website. Guest blogging can sometimes do magic for your blog specially when it comes to driving targeted traffic. All you have to do is to find other blogs that are in same niche as yours and accept guest posts. To make it easy for you, I have compiled a list of high PR guest blogging sites that allow bloggers to write guest posts. Most of the sites listed below will allow you to link to your own website, so a dofollow guest post will be very helpful to improve your ranking in search engine results.

Here are few of the top guest blogging sites that allow you to submit a guest post:

List of High PR Guest Blogging Sites to Submit a Guest Post

Blogging, SEO and Social Media Marketing Blogs

Here is a list of high PR websites in blogging and SEO niche where you submit guest posts.

Technology Blogs

Here are some guest blogging opportunities in technology niche.

Web Design Blogs

Here is a list of sites in web design niche where you submit your guest posts.

Psychology Blogs

Here is a list of sites in psychology niche which allow you to submit a guest post.

Health and Fitness Blogs that Accept Guest Posts

Here is a list of health and fitness blogs that allow you to publish a guest post.

Finance Blogs

Here is a list of finance guest blogging sites where you can contribute as a guest author.

Lifestyle Blogs

Here is a list of lifestyle blogs that accept guest posts:

Before you plan to submit a guest post on any blog, make sure you have completely read and understood their guest posting submission guidelines. Go through few posts of their blog in order to understand the content flow and quality of content.

If you want any other high pr blog to be included in this list, please use the contact form to send me the link. Feel free to share this list with fellow bloggers.

The post List of 50+ High PR Guest Blogging Sites That Accept Guest Posts appeared first on AQIBNAZIR.COM.

According to the blog-tracking site Technorati, a new blog is created every half second which means 2 new blogs are born every second. This is an interesting fact though it is becoming more competitive every day to rank your blog well in search engines. There are some people who create a blog just for the sake of fun but most of the people start a blog to establish a source of passive income. If you want to boost your WordPress blog traffic, you must follow these practices discussed in this article.

Most of the blogs die very soon after they realize that they have no traffic on blog. To make money from your blog, the first and foremost thing is to have considerable amount of traffic on your blog. It is after that when you select different ways to monetize your blog.

We are going to talk some important techniques you must use in order to get considerable amount of traffic on your blog right after you launch it.

Tips for boosting your WordPress Blog Traffic

If you have created a blog on WordPress and want to get some quick traffic, here are few actionable tips for you.

Click to Enlarge.

#1. Be Social

Social media has become a very important part of our lives now. You will be surprised to know that social media is the number one activity on web for internet surfers. In the early years of internet, porn used to be the most famous thing on internet but social media has now got the lead. I would strongly recommend to create a profile on Facebook, Twitter and Google+ as soon as you have started your blog. Whenever you post new content on your blog, share it on Facebook, Twitter and Google+.

#2. Use Pinterest

Organize your boards on Pinterest and keep pinning relevant content. Follow people who are from similar niche as yours and wait for 2-4 days. People who follow back are an asset for you. Unfollow those people who didn’t follow back and start following new people again. Keep doing this and you will get a handful of followers in a couple of weeks.

#3. StumbleUpon

StumbleUpon is a great platform for new bloggers. Select your interests that are relevant to your niche and you will get relevant content. Always submit a link on StumbleUpon whenever you create a new post on your blog. To submit a new link, click on the arrow beside your profile icon on top right corner of the page. A menu will pop down. Click on “Add a Page”.

You will see the following screen after you click “Add a Page” button.

Complete the details and hit Save button. You will get a handful of pageviews right after you have submitted  your page to StumbleUpon. Following people in your niche will help you boost your WordPress blog traffic.

#4. Add Social Sharing Buttons on Your Blog

Social media is the top traffic source for new bloggers. When someone lands on your page and find it interesting, next thing they would like to do is to share your content on their social media. This is why you must have social media sharing buttons on your blog. But this doesn’t mean that you put all 20 buttons that come with a plugin.

Don’t confuse your readers. 4-5 social sharing buttons are enough. I would recommend to have Facebook, Twitter, Google+, Pinterest, StumbleUpon and LinkedIn buttons at least. When people share your content on social media, this will increase your blog traffic in no time. You may include the social sharing buttons at top and bottom of the body of article. Or even a sticky social sharing icons bar is fine. I am currently using these 5 buttons on my blog.

#5. Use Quora

Quora has become one of the top traffic sources now-a-days. I will share an interesting story with you. Sowmay Jain used to talk about stock market on Quora and this turned out to be the turning point of his career. People liked his answers very much and in no time, he became most viewed writer in 7 topics related to stock market. From there, he started his own blog which has now more than 10,000 monthly visitors.

Create a profile on Quora, select your interests that relate to your niche and start answering questions. Quora will do the magic for you if you keep posting informative content.
If you have any other technique that you have used to boost your WordPress blog traffic, kindly share in the comments section. If you like this post, feel free to share.

The post 5 Actionable Tips That Will Boost your WordPress Blog Traffic in 2016 appeared first on AQIBNAZIR.COM.

So now that you have decided to start a blog, your next target would be building audience. Like everyone else,  you must be looking for a quick turnaround and dreaming of a few thousand visitors overnight by paying a small amount for organic traffic bot. Well let me make it very clear for you “This is going to be your worst investment ever and you will have to regret soon, believe you me“. Famous bloggers like Pat Flynn and Neil Patel didn’t build an empire overnight. They have put a lot of elbow grease into creating their online properties and building a reputation. Therefore, if you think you are going to grow overnight by buying paid traffic, I would suggest you to turn this idea down right away. I am going to make things clear for you so you can put more logic to your decision.

Keep Reading.

What is Organic Traffic?

When someone searches for a specific keyword and clicks on a website from search results, that website is said to have received an organic visitor. So all the visitors of a website coming from search engine results form organic traffic for that website. A website having a prominent position in search engine results tends to get a large number of organic traffic from search engines. Although there are other sources of traffic including social media and email marketing, organic traffic is still considered to be the best traffic source for any website or blog.

In contrast to the organic traffic, all traffic that you generate from paid advertisements is termed as non-organic traffic. Non-organic traffic doesn’t count to your page rank.

What is a bot?

A bot, also known as a web robot or internet robot, is a software that automatically runs a set of scripts to perform specific actions. Those specific actions would otherwise take a lot of time and human effort if someone does them manually. A bot is normally used to automate the tasks that are simple and repetitive in nature.

Organic Search Traffic Bot Review- How it works?

Organic traffic bot is a kind of web robot which has been programmed to bring organic traffic to your blog or website automatically. A traffic bot is used by websites and blog owners for bringing a lot of robot traffic to their website. People use click organic traffic bot for google search in order to get fake organic clicks. Although it’s a black-hat technique, people still use it for quick turnaround and quickly increase traffic on blog. Websites earn money by displaying the ads from different ads publishing networks like Google Adsense, BuySellLinks, etc. Famous companies offer a PPC (Pay per Click) model where a website owner gets paid only when someone clicks an Ad. Some advertising networks pay website owners even on Ad Impressions (when someone visits a website). These organic traffic bots are used to make money from both kind of advertisement networks.

Whenever a google organic traffic software or bot visits a website, it connects form a unique IP address. Connecting from unique IP’s makes bot less suspicious to search engines. Bots have been causing too much loss to the advertisers for automated clicks and impressions on the ads that are actually intended for real people.

Here is what Vivek Shah said while talking about impact of traffic bots on advertisement industry:

We have reached a crisis point: 36 percent of traffic today is generated by machines, not humans.

This is devastating for the advertisers specially. They spend a lot of money so that their businesses could reach out to the potential customers. But majority of the audiences it reaches, unfortunately, is traffic bots. A survey conducted by SolveMedia in February 2014 estimated a Net loss of $11.6B to advertisers in terms of traffic bots. Almost 59% of advertisers on internet experience traffic bots that impacts the performance of their camapigns. Advertisers are now-a-days spending money on anti-bot solutions which improves their campaign performance and keeps them away from traffic bots to an extent.

Should I use organic traffic bot?

If you take my suggestion, I would never recommend you to use this organic traffic bot to build traffic on your website. There are two reasons to it. First and most important, it is unethical. Put yourself in advertiser’s shoes. They spend money to grow their business and get some sales but their ads get to hit those filthy bots. How would you feel seeing your money being waste like this? If you are making money in an unethical way, it might not last long. As the saying goes:

What comes easy won’t last, what lasts won’t come easy.

Just follow this simple rule and wait until things change for the better. The second reason you should not use such tools is because the use of these bots will lead to a severe penalty form search engines. You will be building a spam property over the internet which has no future. Search engines are constantly updating their algorithms and you might be a victim of those updates any fine morning you wake up form a peaceful sleep. A bad tree is never going to yield good apples. Therefore, it’s better to be safe, slow and steady than sorry.

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